First-of-Its-Kind NUTRISHOP® Pro Shop Now Open for Business on Air Force Military Base

First-of-Its-Kind NUTRISHOP® Pro Shop Now Open for Business on Air Force Military Base

This if the fourth location for Nutrishop franchisees Tim and Vicki Jolicoeur, but a first for the national nutritional supplement/wellness chain


Mountain Home Air Force Base, Idaho, April 19, 2021 – Husband/wife duo Tim and Vicki Jolicoeur, who became Nutrishop franchisees over seven years ago, are excited to announce that they have opened a Nutrishop Pro Shop at the Base Exchange inside Mountain Home Air Force Base. This is the first Nutrishop location inside a military base. And the Jolicoeurs couldn’t be more thrilled to help those who serve in the military.

“With my background in the military and our success in the Valley it seemed like a perfect fit to get in and help those airmen and women,” said Tim Jolicoeur, who served in the U.S. Marine Corps prior to becoming an internet sales manager for a luxury dealership and later, a Nutrishop franchisee. “We jumped at the opportunity to come in and provide all of the nutritional coaching and supplementation to keep these men and women going strong.”

The Jolicoeurs sold their home in Colorado and risked everything to open their first Nutrishop store in Boise, Idaho in 2014. Passionate about health and fitness after experiencing incredible transformations of their own (he lost 40 pounds, she lost 50), they wanted to help others and make a positive impact on the community there. Soon, they became one of the most successful Nutrishop locations in the nation before opening their second location in Meridian and a third in Nampa.

While there are many metrics businesses can track when it comes to success, a big one for them came when they learned they have helped people in the Valley lose over 50,000 pounds of body fat and gain over 20,000 pounds of lean muscle. With the addition of the fourth location on the air force base, the Jolicoeurs can’t wait to see how many more lives they can positively impact. The best part about it?

“The best part about Nutrishop as it relates to being on a military base is being able to provide proper and realistic nutrition coaching for our service members,” Jolicoeur said. “We are going to move in and help change the lives for those who deserve our help the most.”

Nutrishop is known for offering guaranteed low prices on top-industry brands plus 160+ exclusive product SKUs, from protein powders, thermogenics and vitamins to nootropics, immune-support products, pre-workouts and more. In addition, Nutrishop offers incredible services like the InBody body composition analysis test, meal plans, nutritional education, transformation challenges, and more.

These services, which are free, are an integral part of the “Nutrishop Experience” offered to every customer. The InBody scan is an essential tool for measuring body composition, including lean muscle, body fat, water and bone, quite accurately. The meal plans incorporate healthy eating choices that are easy to follow as well as supplement suggestions to help people meet their goals in a timely fashion. Nutrishop Mountain Home Air Force Base is also proud to offer 15% off products to all military.

“Tim and Vicki are experienced operators and are definitely the right people to open Nutrishop’s first pro shop on a military base,” said Bryon McLendon, CEO and founder of Nutrishop. “We love our military so this is an exciting opportunity. We can’t wait to see all the lives that will be changed for the better at Mountain Home Air Force Base.”

Location: 625 Gunfighter Ave., Building 2700, Mountain Home Air Force Base, Idaho

Phone: (208) 291-6621



Instagram: Nutrishop_TreasureValley

Hours: Mon.-Sat. 10 a.m. to 6 pm. Closed Sundays

Since 2003, NUTRISHOP has helped countless individuals live a fit, healthy, happy lifestyle. NUTRISHOP stores offer customers a low-price guarantee on a wide array of cutting-edge dietary supplements along with exceptional, individualized customer service, easy-to-follow meal plans, body composition assessment tools, and sound nutritional guidance. The NUTRISHOP business model focuses primarily on franchisee-owned-and-operated stores that provide consumers with the tools they need to achieve their health and fitness goals. For more information, visit and follow on Instagram @NutrishopUSA.